Toby Byrne

TV

In front of an audience of about 2,500 advertisers, Fox executives, producers and others, Fox Networks Group presented its 2016-17 programming slate at the Beacon Theater in New York City. The presentation, which featured musical performances and guest appearances from FOX show talent, laid out the recent multiplatform achievements of FOX, FX, National Geographic Partners and FOX Sports. It also put a spotlight on the shows that are returning and debuting for FOX in the fall and winter.

Industry

This morning, FOX announced its new primetime series for the 2016-17 season, which included a historic slate of original programming for the network. Tonight, Toby Byrne, President of Advertising Sales for Fox Networks Group, will address an audience of about 2,500 people at the 2016 FOX upfront programming presentation at the Beacon Theater in New York, which will include advertisers, Fox executives and others. I spoke with Toby before he takes the stage to hear his thoughts on how the upfront season has changed recently, the move toward data and technology in advertising, and what he hopes advertisers will walk away with after tonight.

Events

FX Networks does upfronts its own way: with a screening of the “The People v. O.J. Simpson: American Crime Story” season finale and a bowling party in New York City. Here are photos from the evening.