L-R: Kyle Eichman (Senior Director for Technology Solutions, Sacramento Kings), Brian Woodland (Global Business Development, Shure), Paul Cheesbrough (CTO, 21st Century Fox), Sara Fischer (Media Reporter, Axios)

In a conversation with Axios’ Sara Fischer at TecNation 2017, hosted by the U.S. Chamber of Commerce Technology Engagement Center in Washington, D.C., 21CF CTO Paul Cheesbrough discussed how 21CF’s technology investments are shaping the media industry and helping the company’s brands engage consumers around the world.


Technology, theatrical windows and superhero movies were among the topics discussed during 20th Century Fox Film Chairman and CEO Stacey Snider’s wide-ranging session with CNBC senior media and entertainment correspondent Julia Boorstin at Recode’s Code Media conference in Dana Point, Calif., last week


If you tune in to the 2016 MLB All-Star Game on FOX on Tuesday, July 12, you’re in for a cinematic experience, thanks to the high-tech cameras that will be used at the event. Some will be burrowed in the field itself.

Michael Davies

At the 116th U.S. Open Championship, FOX Sports is using the latest technology just about everywhere you can imagine -- from the tee to the green, from underground to the skies. While the 202 microphones, 33 miles of fiber optics, aerial drone footage and other tech are certainly striking, every piece of technology used in the U.S. Open has been carefully considered, vetted and selected to ensure that it enhances the viewer experience.

Photo credit: Bettina Strauss/FOX
The cast of "Lucifer": guest star Jeremy Davies, Tom Ellis, Lesley-Ann Brandt and Robert Richard.

In today’s convergent world, technology impacts every aspect of how we reach our audiences – everything from the when to the where. Despite the inhuman quality of technology, the data it yields provides us greater visibility into the very human elements of our audiences’ lives and, most importantly, their hearts. This is where the battle for attention is really fought and we win when our audience moves from a collection of rating points to a collection of fans.