L-R: Declan Moore, CEO of National Geographic Partners; Courteney Monroe, CEO of National Geographic Global Television Networks; Richard Bacon, host of "Explorer"; Susan Goldberg, Editorial Director of National Geographic Partners and Editor in Chief of National Geographic Magazine; and Anand Varma, explorer and photographer.


National Geographic is set to launch a rebrand as expansive as the view from the top of One World Trade Center, where the company announced its plans Tuesday afternoon. The rebrand will reach all of the company’s properties, in addition to its nonprofit organization, National Geographic Society. The 700 million consumers that National Geographic reaches each month will notice a unified brand logo and tagline across its vast portfolio.