marketing

Events

FX Networks and FX Productions CEO John Landgraf; “Better Things” co-creator, executive producer, writer, director and star Pamela Adlon; and Fox Networks Group President of Advertising Revenue Joe Marchese headlined an Advertising Week panel in New York City on Thursday, Sept. 28.

John Landgraf and Denis Leary
Photo credit: IGLA
TV

At PromaxBDA’s The Conference 2016, FX Networks and FX Productions CEO John Landgraf sat beside creator, executive producer and star of FX’s “Sex&Drugs&Rock&Roll” Denis Leary to talk about the state of television and marketing – and drop a handful of f-bombs in the process.

Lucifer
Photo credit: Bettina Strauss/FOX
The cast of "Lucifer": guest star Jeremy Davies, Tom Ellis, Lesley-Ann Brandt and Robert Richard.
TV

In today’s convergent world, technology impacts every aspect of how we reach our audiences – everything from the when to the where. Despite the inhuman quality of technology, the data it yields provides us greater visibility into the very human elements of our audiences’ lives and, most importantly, their hearts. This is where the battle for attention is really fought and we win when our audience moves from a collection of rating points to a collection of fans.