Joe Marchese

Events

FX Networks and FX Productions CEO John Landgraf; “Better Things” co-creator, executive producer, writer, director and star Pamela Adlon; and Fox Networks Group President of Advertising Revenue Joe Marchese headlined an Advertising Week panel in New York City on Thursday, Sept. 28.

TV

Fox Networks Group (FNG) presented its 2017-18 primetime programming schedule in an entertaining event at the Beacon Theatre in New York City on Monday, May 15. The presentation, which featured both FNG executives and talent from FOX’s current and upcoming shows, underscored the quantifiable value of FOX’s audience across platforms and previewed the schedule for returning and new primetime series for the upcoming season.

Company

Yesterday, 21st Century Fox announced its fiscal Q3 2017 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. It was an opportunity for 21CF to discuss a wide range of topics, including 21CF’s strategic priorities, the digital MVPD revolution, 20th Century Fox Film’s strength and new advertising leadership for Fox Networks Group.

Company

As FOX’s upfront presentation on Monday, May 15, approaches, Fox Networks Group would like to draw your attention to two videos created by the company’s incredible storytellers highlighting the scientific principles behind attention and FOX’s ability to obtain quality attention to tell its brand partners’ stories to its audiences.

Industry

Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the “filter bubble” world where people watch what they want, when they want and news feeds curate themselves to reinforce their worldview, advertising-supported content might be the only thing that can pierce people’s filter bubble at scale. 

Events

Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, was inducted into the American Advertising Federation’s Advertising Hall of Achievement at an induction ceremony in New York City today. The Hall of Achievement, founded in 1993, honors outstanding advertising leaders age 40 and under.

FNG President of Advanced Advertising Products Joe Marchese speaks during the Fox Networks Group and NFL keynote panel at Advertising Week at Town Hall on Wednesday, September 28, 2016, in New York City.
Photo by Anthony Behar/Fox/PictureGroup
Industry

Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group.

TV

Today’s NFL landscape is vastly different than it was a decade ago, and that has many implications for the attention and engagement of the football league's viewers. On Wednesday, FOX play-by-play announcer Joe Buck moderated an in-depth conversation about that topic at an Advertising Week 2016 Town Hall session. The panel included Fox Networks Group President and COO Randy Freer, Pro Football Hall of Fame member and FOX NFL Sunday analyst Michael Strahan, Fox Networks Group President of Advanced Advertising Products Joe Marchese, NFL CMO Dawn Hudson, and Magna Global SVP of sports investment Kevin Collins.

Joe Marchese at Code/Media
Industry

Television has walked onto an uneven playing field, but at least it still measures true ad impressions. Joe Marchese, president of Advanced Advertising Products at Fox Networks Group (FNG), made this point and others at Re/code’s Code/Media 2016 conference in Dana Point, California, on Thursday.

Joe Marchese at CES
PHOTO CREDIT: THE PALEY CENTER FOR MEDIA
Industry

The Paley Media Council’s CES 2016 Review, which took place on Jan. 12 in New York City, aimed to filter out the noise and put the spotlight on the larger themes at play at this year’s technology event.