I.D.E.A.

Social Impact

The annual Cannes Lions International Festival of Creativity is known for many things – sunshine, rosé wine and some of the most coveted awards in the advertising industry. Recently, it’s become known for being home to conversations about the difficult issues facing the business with regard to its poor track record of diversity, from the new “Glass Lion” award to honor campaigns that shatter gender stereotypes to a host of panel content about social consciousness in marketing.