attention

FNG President of Advanced Advertising Products Joe Marchese speaks during the Fox Networks Group and NFL keynote panel at Advertising Week at Town Hall on Wednesday, September 28, 2016, in New York City.
Photo by Anthony Behar/Fox/PictureGroup
Industry

Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group.