advertising

Company

Yesterday, 21st Century Fox announced its fiscal Q1 2018 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. It was an opportunity for 21CF to discuss a wide range of topics, including strong growth in DMVPD subscribers, embracing disruption in the industry, and growing aspirations for Star India.

Company

Yesterday, 21st Century Fox announced its fiscal year and Q4 2017 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. The call was an opportunity for 21CF to discuss a wide range of topics, including the exciting growth in the DMVPD marketplace, reaching customers in increasingly diverse ways, the strength of 21CF’s TV and film businesses, and more.

Events

At the 20th Annual Milken Institute Global Conference in Los Angeles, where leaders across industries gathered to discuss solutions to some of the world’s pressing challenges, Peter Rice, Chairman and CEO of Fox Networks Group, participated in a panel discussion and talked about the importance of scale for the business, data-driven advertising on Hulu and the importance of diversity.

TV

The 2017 FOX upfront programming presentation is taking place in New York on Monday, May 15. With the big event almost a week away, we thought it would be a good time to check in with Bruce Lefkowitz, Executive Vice President of Advertising Sales for Fox Networks Group.

Company

Star India’s leading mobile streaming platform Hotstar is partnering with technology company Zapr Media Labs to improve the targeting of mobile advertising for consumers and brands in India. The partnership, announced today, will give the two companies the opportunity to overcome some of the hurdles that have constrained mobile marketing in India.

Industry

Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the “filter bubble” world where people watch what they want, when they want and news feeds curate themselves to reinforce their worldview, advertising-supported content might be the only thing that can pierce people’s filter bubble at scale. 

Events

Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, was inducted into the American Advertising Federation’s Advertising Hall of Achievement at an induction ceremony in New York City today. The Hall of Achievement, founded in 1993, honors outstanding advertising leaders age 40 and under.

FNG President of Advanced Advertising Products Joe Marchese speaks during the Fox Networks Group and NFL keynote panel at Advertising Week at Town Hall on Wednesday, September 28, 2016, in New York City.
Photo by Anthony Behar/Fox/PictureGroup
Industry

Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group.

Company

With an audience of colleagues at businesses around the world, from Los Angeles to New York to Mumbai to Buenos Aires to the U.K. to Hong Kong, 21st Century Fox Executive Chairman Lachlan Murdoch and CEO James Murdoch recently hosted a company All Hands meeting. By way of a live webcast feed from the historic Zanuck Theatre on the Fox lot in L.A., they used the hour on Friday, Oct. 7, as an opportunity to talk about the direction of 21CF, the company’s culture, diversity, the biggest threat to the company, and more.

TV

Today’s NFL landscape is vastly different than it was a decade ago, and that has many implications for the attention and engagement of the football league's viewers. On Wednesday, FOX play-by-play announcer Joe Buck moderated an in-depth conversation about that topic at an Advertising Week 2016 Town Hall session. The panel included Fox Networks Group President and COO Randy Freer, Pro Football Hall of Fame member and FOX NFL Sunday analyst Michael Strahan, Fox Networks Group President of Advanced Advertising Products Joe Marchese, NFL CMO Dawn Hudson, and Magna Global SVP of sports investment Kevin Collins.