Advanced Advertising Products

Events

Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, was inducted into the American Advertising Federation’s Advertising Hall of Achievement at an induction ceremony in New York City today. The Hall of Achievement, founded in 1993, honors outstanding advertising leaders age 40 and under.

FNG President of Advanced Advertising Products Joe Marchese speaks during the Fox Networks Group and NFL keynote panel at Advertising Week at Town Hall on Wednesday, September 28, 2016, in New York City.
Photo by Anthony Behar/Fox/PictureGroup
Industry

Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group.

TV

Today’s NFL landscape is vastly different than it was a decade ago, and that has many implications for the attention and engagement of the football league's viewers. On Wednesday, FOX play-by-play announcer Joe Buck moderated an in-depth conversation about that topic at an Advertising Week 2016 Town Hall session. The panel included Fox Networks Group President and COO Randy Freer, Pro Football Hall of Fame member and FOX NFL Sunday analyst Michael Strahan, Fox Networks Group President of Advanced Advertising Products Joe Marchese, NFL CMO Dawn Hudson, and Magna Global SVP of sports investment Kevin Collins.

Joe Marchese at Code/Media
Industry

Television has walked onto an uneven playing field, but at least it still measures true ad impressions. Joe Marchese, president of Advanced Advertising Products at Fox Networks Group (FNG), made this point and others at Re/code’s Code/Media 2016 conference in Dana Point, California, on Thursday.

Joe Marchese at CES
PHOTO CREDIT: THE PALEY CENTER FOR MEDIA
Industry

The Paley Media Council’s CES 2016 Review, which took place on Jan. 12 in New York City, aimed to filter out the noise and put the spotlight on the larger themes at play at this year’s technology event.