ads

Company

This week’s recap of news about 21st Century Fox and its businesses includes the launch of a single FOX NOW app to unite FOX, FX and National Geographic content; 21CF joining an effort to create a platform advertisers can use to better target ads across TV networks; FX Networks renewing “Legion” for a second season; and more.

Industry

Everyone likes to hate on advertising (myself included, all too often given my day job). But here’s something wild to consider: In the “filter bubble” world where people watch what they want, when they want and news feeds curate themselves to reinforce their worldview, advertising-supported content might be the only thing that can pierce people’s filter bubble at scale. 

Industry

At his morning session at the UBS 44th Annual Global Media and Communications Conference today, 21st Century Fox CEO James Murdoch had a wide-spanning conversation with UBS Securities analyst Doug Mitchelson. During the hour-long discussion, James took the opportunity to talk about the trajectory of the business, transitioning to being more focused on streaming, challenges of going direct-to-consumer, FOX News’ post-election prospects and more.

Company

Last week, 21st Century Fox announced its fiscal Q3 2016 financial results. Afterward, the company held an earnings call featuring Executive Chairman Lachlan Murdoch, CEO James Murdoch and CFO John Nallen. The call was an opportunity for 21CF to discuss the role it is playing in reimagining how consumers experience television, as well as opportunities to make its content more widely available. It was also a chance to confirm its plans to participate in a new live and on-demand video service from Hulu.